Implementing Custom Point of Purchase displays is an effective in-store marketing strategy every business owner should be familiar with. It creates an attractive focal point around the products you want to emphasize in your advertising plan for the month. Below, we have provided our favorite tips to help you make the most out of every square foot of your business.
Choices in Materials
Depending on your plan, if you want a permanent POP display, a semi-permanent POP display, or a temporary POP display, you must choose from an array of materials, such as metal displays, wood displays, and plastic displays. All products should be made with precision and strict standards of quality. The material you choose should be strong enough to hold the product you choose to put on display. For example, our durable corrugated displays mesh well with any industrial theme and will showcase your heaviest products indefinitely. Plastic displays are often lightweight and easy to move around your store as sales dictate. They are also a great choice if you sell your products at other venues such as trade shows. You want a point of purchase display that is easy to pack up and assemble at other locations if you travel frequently for marketing purposes.
Designing a Custom POP Display
The first step in creating your eye-catching POP display is to consider the decor of the rest of your establishment. You want to coordinate with, or at least complement, existing decorative elements, such as your store fixtures, prominent business logo, or any color scheme you already have established. Whether you need ideas for temporary displays or for semi-permanent displays, you want the area to stand out in your store in an attractive light. If you are just starting out and are in the process of creating your brand, it is important to consult with graphic design and strategy experts with any inquiries.
Complementing the Manufacturer’s Design
Many people do not factor in product packaging when designing and choosing custom point of purchase displays for their business. The POP’s design must flow seamlessly with that of the original manufacturer in order to be effective. Your graphic design team should be there from the start of choosing materials all the way to the final details of your marketing project.
Recognized as one of the top 50 custom display manufacturers in the United States means that the experts at Metaline know what it takes to create successful in-store displays for every type of business. Whether you are striving to design a seasonal marketing space to showcase rotating specials or plan a spot to highlight your main products, let a custom POP display manufacturer help you make your Point of Purchase pop to the forefront of your customers’ line of sight.
