For retailers and brands, key holidays throughout the year can be the best times to increase sales and generate additional profits. After all, holidays create ideal scenarios where shoppers are inclined to spend more than usual on purchases for their families, friends and loved ones. While it may seem like an easy way to generate…

Point-of-purchase displays are more than just retail shelving units or end-caps. They provide brands with the opportunity to boost sales and attract more repeat customers. In all reality, when it comes to the design of an in-store marketing program, the sky is the limit – especially when you are considering custom-point-of-purchase displays. Companies and brands…

When used strategically, custom point-of-purchase displays can have a tremendous impact on how consumers behave. Various studies have shown that in-store marketing strategies of this ilk can actually influence a number of shoppers, as consumer trends support making last-minute purchase decisions in-store or at a point of sale. In fact, a shopper engagement study released…

In one of our most recent blog posts, we discussed the five best practices to create a stellar display. From budget, materials, functionality and the display design, we outlined some very important considerations for anyone executing an in-store marketing strategy. While these are all critical first steps, brands must also look at how their displays…

You may already be familiar with the importance of an effective in-store marketing strategy. You also may know the importance of custom point of purchase displays as attractive focal points to grab shoppers’ attention and support sales, add-ons and up-selling opportunities. But what makes a display great? What makes it stellar? While it may be…

There is a science behind consumer spending habits that gets closely guarded by top businesses who have managed to succeed in even the most volatile of markets through the years. They know that the way a product is displayed says everything about whether or not it has a shot at being purchased. Using poor packaging…

In the words of The Graduate’s Walter Brooke, “I want to say one word to you. Just one word…. Plastics.” Like Benjamin Braddock, you may be wondering, “Exactly how do you mean?” Well, with regards to producing and manufacturing retail displays, plastics can provide a variety of benefits. Here are some of the pros and…

According to the 2014 CMO survey published by the American Marketing Association, companies that offer services spend around 10% of their revenue on marketing, firms that offer products to other businesses on average spend 11%, and those that offer products directly to customers spend more than 16%. Product-based B2C companies need to spend significantly more…

Innumerable brands rely on paperboard packing to showcase their products on the shelves and at the point of purchase. From cereal and cookies lining the isles of the grocery store to trays of granola bars and gum at checkout paperboard packaging is everywhere. So why is paperboard packaging the best solution for your brand? Here…

Did you know point of purchase (POP) advertising is a major driver of in-store purchase decisions? According to statistics published by Wirespring, a shopper makes 70%-75% of all purchase decisions when he or she is shopping inside the store. POP displays can have a huge influence on a brand’s sales because this is where the…